JYSK 40th Anniversary

What do you give the man who can buy almost anything?

In connection with the 40th anniversary of JYSK founder Lars Larsen, we asked Lise Vestergaard if she could create an artwork. We wanted a piece that illustrates the spirit of the company and its long-standing relationship and collaboration with JYSK over the years.

Lise has executed the task brilliantly, delivering a strong and visually striking result. In her artwork, Lise Vestergaard has truly captured the essence of JYSK, Lars Larsen, and their shared history. At the same time, she ensured that the visual expression reflects JYSK’s values.

We can wholeheartedly recommend Lise Vestergaard and we thank her for the outstanding result.

Reference – Lise Vestergaard:

“Dear Lars Larsen – this is no borrowed feather.

One feather became 2,700 stores in 52 countries, 40 years after the first commercial. It was not something to take lightly when I was asked to create a portrait in celebration of JYSK’s 40th anniversary. A feather from Lars Larsen’s ‘own’ pillow was used as inspiration and formed the basis for the artwork. Congratulations on 40 remarkable years”

​See Lise Vestergaard’s fascinating work here: https://www.lisevestergaard.dk/