29/07/2020
JYSK’s New Warehouse in Sofia Featured in Music Video
JYSK’s New Warehouse in Sofia Featured in Music Video

For the first time, one of our buildings has been used as the setting for a music video. Bulgarian pop singer Poli Genova chose JYSK’s newly built high-bay warehouse in Sofia as the backdrop for her video “How We End Up.”
In the background, viewers can see one of the building’s two high-bay warehouses — each covering 10,000 m2 and standing 43 meters tall. As clearly visible, the façades feature a varied, irregular pattern in two shades of silver, a distinct design element recognizable across nearly all of JYSK’s distribution centers.
Watch the music video here:
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