JYSK’s New Warehouse in Sofia Featured in Music Video

For the first time, one of our buildings has been used as the setting for a music video. Bulgarian pop singer Poli Genova chose JYSK’s newly built high-bay warehouse in Sofia as the backdrop for her video “How We End Up.”

In the background, viewers can see one of the building’s two high-bay warehouses — each covering 10,000 m² and standing 43 meters tall. As clearly visible, the façades feature a varied, irregular pattern in two shades of silver, a distinct design element recognizable across nearly all of JYSK’s distribution centers.

Watch the music video here: